Tracking Links

Capture click IDs from ad campaigns, detect the ad network, and route users to the right store experience.

What Tracking Links Do#

• Capture click IDs -- extract fbclid, gclid, or ttclid from the URL query string
• Detect the ad network -- identify the source based on click ID presence, utm_source, or link defaults
• Record the click -- store the click for later attribution matching
• Route to app store -- send Meta and TikTok traffic directly to the store, while Google Ads uses a compliant landing page with store buttons

Link URL Format#

https://your-domain.com/api/c/{linkId}

https://your-domain.com/g/{linkId}

Create tracking links in the AppRefer dashboard under the Links page for your app. Google links are displayed with the /g/ path automatically; all other networks continue using /api/c/.

Query Parameters#

Network Detection Priority#

1. Click ID presence -- fbclid = Meta, gclid = Google, ttclid = TikTok
2. utm_source -- fallback if no click ID is present
3. Link default -- the network configured on the link itself

Ad Campaign Setup#

All ad platforms require the base URL and tracking parameters in separate fields. Copy each from the Links page in your dashboard.

https://apprefer.com/api/c/your_meta_link

fbclid={{fbclid}}&campaign_id={{campaign.id}}&campaign_name={{campaign.name}}&adset_id={{adset.id}}&adset_name={{adset.name}}&ad_id={{ad.id}}&ad_name={{ad.name}}

https://apprefer.com/g/your_google_link

campaign_id={campaignid}&campaign_name={campaignname}&adgroup_id={adgroupid}&keyword={keyword}

Google Landing Page Content#

Google links automatically pull public App Store and Google Play metadata from your app's configured store URLs. The page can populate with app name, description, screenshots, rating/proof, and store buttons with no extra setup. Add a headline, short description, screenshots, feature bullets, rating/proof, and an optional review quote only when you want to override the store content.

{
  "headline": "Track better workouts on your phone",
  "subheadline": "Plan sessions, compare progress, and stay consistent.",
  "features": [
    "Build workouts around your goals",
    "See progress after every session",
    "Install from the official app stores"
  ],
  "imageUrls": [
    "https://example.com/screenshot-1.png",
    "https://example.com/screenshot-2.png"
  ],
  "rating": "4.8 stars",
  "proof": "Trusted by 10k+ lifters",
  "testimonial": "Makes tracking my gym routine simple.",
  "testimonialAuthor": "App Store review"
}

https://apprefer.com/api/c/your_tiktok_link

campaign_id=__CAMPAIGN_ID__&campaign_name=__CAMPAIGN_NAME__&adgroup_id=__AID__&adgroup_name=__AID_NAME__

Default Links#

AppRefer can auto-create default tracking links for Meta, Google, and TikTok with your configured App Store and Play Store URLs. Enable this in the Links page to get started quickly without manual link creation.